Vegan Poster

This a fictitious poster campaign to encourage audiences to undertake a plant-based diet. Rather than portray a remonstrance and grievance tone, the posters encourage audiences to question their moral judgements and join the revelatory consideration to ones’ health, animal cruelty and the environmental impact of our daily choices. With veganism being a taboo subject, the posters aim to influence an organically modish pitch in some of the most urban and highly polluted areas.