The Brief
To create a logo and visual identity a brand and showcase marketing collateral that will be used in a pitch to retailers to endorse products.

About
Tea emporium is a new herbal (blooming flower) tea brand coming to a competitive market looking for a fresh and innovative design to compliment the product but also stand out against competition.

The Solution
Branding identity: The simple floral illustration adds a feeling of movement through the collateral products and design. This gives a paradigmatic relation to tea. Also, they connote organic nature, femininity and sensuality – aspects associated with tea.

Logo:

• Symbolic sign: the diffusion of the blooming flower in water (osmosis)
  
• Iconic sign: the teacup and flowers
  
• Index sign: the floral design (without the flowers, the teacup would be visible)