Tea Emporium
Brand and
Collateral
The Brief
To create a logo and visual identity a brand and showcase marketing collateral that will be used in a pitch to retailers to endorse products.
About
Tea emporium is a new herbal (blooming flower) tea brand coming to a competitive market looking for a fresh and innovative design to compliment the product but also stand out against competition.
The Solution
Branding identity: The simple floral illustration adds a feeling of movement through the collateral products and design. This gives a paradigmatic relation to tea. Also, they connote organic nature, femininity and sensuality – aspects associated with tea.
Logo:
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To create a logo and visual identity a brand and showcase marketing collateral that will be used in a pitch to retailers to endorse products.
About
Tea emporium is a new herbal (blooming flower) tea brand coming to a competitive market looking for a fresh and innovative design to compliment the product but also stand out against competition.
The Solution
Branding identity: The simple floral illustration adds a feeling of movement through the collateral products and design. This gives a paradigmatic relation to tea. Also, they connote organic nature, femininity and sensuality – aspects associated with tea.
Logo:
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Symbolic sign: the diffusion of the blooming flower in water (osmosis)
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Iconic sign: the teacup and flowers
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Index sign: the floral design (without the flowers, the teacup would be visible)








